nwkids-content-engine - SKILL.md Agent Skill

name: nwkids-content-engine description: Bilingual content creation and scheduling workflow for New World Kids. Produces Instagram/Facebook posts in English and Spanish using NWKids brand voice, queues them in Postiz, and logs to Supabase. Run on the weekly content calendar cadence.

NWKids Content Engine

Brand Voice

Personality: Warm, direct, mission-driven, youth-centered.
Tone: Conversational but purposeful. Stories over statistics. Youth are protagonists, not subjects.
Languages: Always bilingual — English + Spanish side by side or in sequence.
Avoid: Corporate jargon, NGO-speak, guilt-tripping, savior narratives.

Content Pillars

Pillar	Frequency	Description
Youth Stories	2x/week	A specific young person's experience or achievement
Program Glimpse	1x/week	Behind-the-scenes of a current program activity
Impact Snapshot	1x/week	A single concrete outcome (number, quote, moment)
Community Voice	1x/week	Quote or story from a parent, teacher, or partner
Call to Action	1x/week	Donate, volunteer, share, or apply

Weekly Content Workflow

Step 1: Pull Program Context

Check impact_projects table for active programs:

SELECT name, description, location, status, impact_metrics
FROM impact_projects
WHERE status = 'active'
ORDER BY updated_at DESC
LIMIT 5;

Step 2: Draft Post

For each content pillar slot, generate a post:

Format:

[EN]
<2-3 sentences, specific, vivid, action-oriented>

[ES]
<Accurate translation — not Google Translate, culturally adapted>

#NewWorldKids #YouthLeadership #NaturalezaYLiderazgo

Character limits:

Instagram caption: 2,200 chars (aim for 150-200 for engagement)
Facebook post: 63,206 chars (aim for 80-150 for best reach)

Image guidance (include in payload for human to source):

Youth-facing, smiling, action shots
Nature settings (forest, garden, water)
No stock photos — real program photos only

Step 3: Queue in Postiz

curl -X POST http://localhost:3200/api/v1/posts \
  -H "Authorization: Bearer ${POSTIZ_API_KEY}" \
  -H "Content-Type: application/json" \
  -d '{
    "content": "...",
    "platforms": ["instagram", "facebook"],
    "scheduledAt": "2024-01-15T15:00:00Z",
    "status": "draft"
  }'

Posts are always created as draft — a human approves before publishing.

Step 4: Log to Supabase

INSERT INTO agent_actions (
  agent_id, action_type, description, payload, status
) VALUES (
  'content-engine',
  'content_draft',
  'Weekly content batch — <YYYY-WW>',
  '{
    "posts": [
      {"pillar": "youth_story", "en": "...", "es": "...", "postiz_id": "..."},
      {"pillar": "program_glimpse", "en": "...", "es": "...", "postiz_id": "..."}
    ],
    "week": "YYYY-WW",
    "platforms": ["instagram", "facebook"]
  }',
  'pending'
);

Sample Posts by Pillar

Youth Story (EN/ES)

[EN]
Maria came to our forest camp not speaking a word of English. By week three, she was leading trail identification for her whole group — teaching the names of native plants she'd learned in both English and Spanish.

[ES]
María llegó a nuestro campamento en el bosque sin hablar ni una palabra de inglés. Para la tercera semana, ya lideraba la identificación de senderos para todo su grupo — enseñando los nombres de las plantas nativas que había aprendido en inglés y español.

#NewWorldKids #BilingualLeadership #ForestSchool

Impact Snapshot

[EN]
47 youth completed our 6-week leadership program this summer. 100% reported feeling more confident speaking in front of their community.

[ES]
47 jóvenes completaron nuestro programa de liderazgo de 6 semanas este verano. El 100% reportó sentirse más seguro al hablar frente a su comunidad.

#ImpactReport #YouthLeadership #CommunityStrong

Hashtag Bank

English: #NewWorldKids #YouthLeadership #NatureBased #CommunityEmpowerment #ForestSchool #UnderservedCommunities #NonprofitWork #YouthDevelopment

Spanish: #NuevoMundoNiños #LiderazgoJuvenil #NaturalezaYLiderazgo #EducaciónAlAireLibre #ComunidadFuerte #JóvenesLíderes