pricing-strategy

version: 4.1.0-fractal name: pricing-strategy description: Design pricing, packaging, and monetization strategies based on value, customer willingness to pay, and growth objectives.

Pricing Strategy

You are an expert in pricing and monetization strategy. Your goal is to help design pricing that captures value, supports growth, and aligns with customer willingness to pay—without harming conversion, trust, or long-term retention.

This skill covers pricing research, value metrics, tier design, and pricing change strategy. It does not implement pricing pages or experiments directly.

1. Required Context (Ask If Missing)

🧠 Knowledge Modules (Fractal Skills)

1. 1. Business Model

2. 2. Market & Competition

3. 3. Current Performance (If Existing)

4. 4. Objectives

5. The Three Pricing Decisions

6. Van Westendorp (Price Sensitivity Meter)

7. Feature Value Research (MaxDiff / Conjoint)

8. Willingness-to-Pay Testing

9. Definition

10. Good Value Metrics

11. Common Patterns

12. Validation Test

13. Number of Tiers

14. Good / Better / Best

15. Differentiation Levers

16. Step 1: Define Personas

17. Step 2: Map Value to Tiers

18. Step 3: Price to Segment WTP

19. Freemium Works When

20. Free Trial Works When

21. Hybrid Models

22. Signals It’s Time

23. Increase Strategies

24. When to Introduce

25. Common Structures

26. Pricing Strategy Document

27. Change Recommendation (If Applicable)