version: 4.1.0-fractal name: ab-test-setup description: Structured guide for setting up A/B tests with mandatory gates for hypothesis, metrics, and execution readiness.
A/B Test Setup
1️⃣ Purpose & Scope
Ensure every A/B test is valid, rigorous, and safe before a single line of code is written.
- Prevents "peeking"
- Enforces statistical power
- Blocks invalid hypotheses
2️⃣ Pre-Requisites
You must have:
- A clear user problem
- Access to an analytics source
- Roughly estimated traffic volume