By name: startup-intake
version: 0.1.0
description: >
AI intake interview structured to produce a startup-profile.md artifact
compatible schema-wise with DojoOS Launchpad Startup Profile. Use when the
user asks "startup intake", "startup profile", "onboard my startup",
"create startup profile", "AI intake", "/startup-intake". Produces a
structured profile covering problem, customer, solution, team, stage,
traction, and funding needs — ready for co-founder matching, investor
matching, and demo day prep in subsequent skills (or DojoOS Launchpad).
Startup Intake
Estructura un AI intake interview que produce un startup-profile.md artifact. Este artifact es el input canonical para skills downstream (cofounder-matching, investor-matching, demo-day-prep, stage-tracker) y schema-compatible con el Startup Profile de DojoOS Launchpad.
Regla de idioma
Español. Términos técnicos (pitch, MRR, ARR, CAC, LTV, MVP, PMF, etc.) se mantienen en inglés.
Directorio de salida
./launchpad/{startup-slug}/
└── startup-profile.md
Donde {startup-slug} se genera del nombre de la startup en kebab-case.
¿Por qué este skill existe?
Dos audiencias:
- External — founders independientes que necesitan articular su startup estructuradamente por primera vez (onboarding metodológico)
- Internal — William Ugalde usa el dog-food para validar qué preguntas + estructura de output funcionan mejor antes de productizar en DojoOS Launchpad
Non-negotiable: el output schema debe ser compatible con el DojoOS Startup Profile format para que features de matching (cofounder, investor) downstream puedan consumirlo directamente cuando migren a DojoOS.
Interview flow
Fase 1 — Core identity (2-3 preguntas)
SI-1: "Nombre legal de la startup + tagline corto (≤10 palabras)."
SI-2: "¿En qué etapa estás? Elegí una:
- Ideation (validando el problema)
- Formation (formado el equipo fundador)
- MVP (construyendo/validando el producto)
- Traction (early revenue, iterando)
- Funded (post-raise, escalando)
- Scaling (post-PMF, expandiendo)"
SI-3: "Industry/vertical (ej: fintech, healthtech, SaaS B2B, marketplace, consumer social...)."
Fase 2 — Problem + customer (3 preguntas)
SI-4: "¿Qué problema resuelve tu startup? Describilo en 1-2 oraciones desde la perspectiva del customer (no desde la solución)."
SI-5: "¿Quién es tu ICP (Ideal Customer Profile)? Describí:
- Demographics/firmographics
- Behaviors relevantes
- Pain-point específico que ya intenta resolver"
SI-6: "¿Cómo validaste que este problema es real? (entrevistas hechas, data de mercado, experiencia personal, etc.)"
Fase 3 — Solution + differentiation (3 preguntas)
SI-7: "Describí la solución en 2-3 oraciones (qué construís, no cómo lo construís)."
SI-8: "¿Cuál es tu unfair advantage? ¿Qué te hace defensible vs competidores? (network effects, IP, team expertise, data moat, timing, etc.)"
SI-9: "Top 3 competidores directos o indirectos. ¿Cómo te posicionás vs ellos?"
Fase 4 — Team (2-3 preguntas)
SI-10: "Equipo actual:
- Founders (nombre, rol, full-time/part-time, equity split preliminar)
- Early employees si hay (rol, comp cash/equity)
- Advisors formales si hay"
SI-11: "¿Tenés gaps de co-founder/early team que todavía necesitás fillear? (ej: necesitás CTO, marketing lead, etc.). Si sí → flag para cofounder-matching skill."
Fase 5 — Traction + metrics (depends on stage)
Si stage = Ideation:
SI-12a: "Interviews completadas + número de potenciales customers que validaron el problema."
Si stage = MVP / Traction / Funded / Scaling:
SI-12b: "Métricas core actuales:
- Users/customers (qty)
- Revenue: MRR o ARR (si aplica)
- CAC, LTV (si tenés data)
- Growth rate (MoM, WoW)
- Churn (si aplica)
- Unit economics status (contribution margin, breakeven point)"
Fase 6 — Funding (2 preguntas)
SI-13: "Funding raised hasta hoy:
- Amount total
- Instruments (SAFE, equity, debt, grants)
- Investors clave (nombres o anonymizar si confidential)"
SI-14: "¿Estás raising actualmente? Si sí:
- Amount target
- Valuation target (pre/post-money)
- Use of funds (hiring, marketing, product, runway...)
- Timeline para close"
Fase 7 — Goals + bottlenecks (2 preguntas)
SI-15: "Top 3 goals para los próximos 6 meses."
SI-16: "Top 3 bottlenecks o blockers actuales (lo que más te está trabando)."
Output template
Generar ./launchpad/{startup-slug}/startup-profile.md:
# Startup Profile — [Startup Legal Name]
**Profile date**: YYYY-MM-DD
**Tagline**: [≤10 words]
**Stage**: [Ideation / Formation / MVP / Traction / Funded / Scaling]
**Industry**: [Vertical]
---
## Problem + customer
### Problem statement
[Customer-perspective description, 1-2 sentences]
### ICP (Ideal Customer Profile)
- **Demographics/firmographics**: [details]
- **Behaviors**: [details]
- **Current alternative they use**: [what they do today to try to solve the pain]
### Problem validation
[How it was validated — interviews count, market data, personal experience, etc.]
---
## Solution + differentiation
### Solution
[2-3 sentences, WHAT is built, not HOW]
### Unfair advantage
[Network effects / IP / team expertise / data moat / timing / other]
### Competitors
| Competitor | Direct/indirect | Positioning vs them |
|---|---|---|
| [Name 1] | [Direct/Indirect] | [How we differ] |
| [Name 2] | [Direct/Indirect] | [How we differ] |
| [Name 3] | [Direct/Indirect] | [How we differ] |
---
## Team
### Founders
| Name | Role | Time commitment | Equity % |
|---|---|---|---|
| [Founder 1] | [CEO/CTO/etc.] | Full-time | X% |
| [Founder 2] | [Role] | [Full-time/Part-time] | X% |
### Early employees
[None / list with role + cash/equity comp]
### Advisors
[None / list with names + domain]
### Team gaps
[None / list roles needed — flag for `cofounder-matching` or hiring skill]
---
## Traction + metrics
[If Ideation: interviews + validation signals]
[If MVP+: users, MRR/ARR, CAC/LTV, growth rate, churn, unit economics]
---
## Funding
### Raised to date
- **Total**: $X
- **Instruments**: [SAFE / equity / debt / grants]
- **Key investors**: [Names or anonymized]
### Current raise (if active)
- **Target amount**: $X
- **Target valuation**: $Y pre-money / $Z post-money
- **Use of funds**: [hiring / marketing / product / runway]
- **Timeline to close**: [date or horizon]
[If not raising: "Not actively raising"]
---
## Goals (next 6 months)
1. [Goal 1]
2. [Goal 2]
3. [Goal 3]
---
## Bottlenecks / blockers
1. [Blocker 1]
2. [Blocker 2]
3. [Blocker 3]
---
## Schema notes (for DojoOS compat)
This profile follows the DojoOS Launchpad Startup Profile schema (as of DojoOS Launchpad spec 2026-04). Fields map 1:1:
- `name` → Legal Name
- `tagline` → Tagline
- `stage` → Stage (enum: Ideation/Formation/MVP/Traction/Funded/Scaling)
- `industry` → Industry
- `problem`, `icp`, `solution`, `unfair_advantage` → Problem + Solution sections
- `founders`, `team_gaps` → Team section
- `metrics` → Traction + metrics section (flexible schema based on stage)
- `funding` → Funding section
- `goals`, `blockers` → Goals + Bottlenecks sections
When DojoOS Launchpad API is implemented (by @garbanzo), this file can be POSTed directly as a Startup Profile.
Principios clave
- Schema-compat with DojoOS is non-negotiable — this is the key integration point
- Stage-aware questions: no preguntar ARR a un Ideation stage startup; preguntar interviews count en su lugar
- One Question at a Time cuando sea posible: permite thinking time + profundización
- Shortcut mode: si founder ya tiene profile estructurado (ej: migrando de otra tool), aceptar import en lugar de interview completa
Anti-patterns
- Preguntar todo en un solo dump → overwhelming, producer pobre quality answers
- Skippear validation question (SI-6) → sin validation el profile no sirve para matching downstream
- Hardcodear stage-specific questions sin branchear → preguntas irrelevantes frustran al founder
Integración con otras skills
- Downstream consumers (v0.2+):
cofounder-matching,cap-table-builder,founder-documents,investor-matching,demo-day-prep,stage-tracker— todos consumenstartup-profile.mdcomo input feature-to-spike: si durante el intake el founder identifica un flow que sería valioso en DojoOS Launchpad, generar SPIKE issue confeature-to-spike- Plugin ecosystem:
business-model-toolkit— complementario para deep-dive en fases específicas (problem validation, solution design)ux-research-toolkit— complementario para customer journey maps del ICP identificado
Roadmap
- v0.1: intake básico + output schema DojoOS-compat
- v0.2: integración con
cap-table-builder,founder-documents(auto-generate cap table + agreements del team section) - v0.3: DojoOS API POST cuando @garbanzo la implemente
Recursos
- DojoOS Launchpad current spec:
dojo-documentation/content/docs/product/launchpad/startup-flows.md - Lean Customer Development (Cindy Alvarez, O'Reilly 2014) — base metodológica para problem validation questions
- Y Combinator Application — inspiration para estructura del intake (pero adaptado para AI, no for human review)