id: posthog-product-analytics name: PostHog Product Analytics description: Feature adoption, retention, user journey analysis role: product requiredTools:
- type: mcpService serviceType: posthog
PostHog Product Analytics
When analyzing product usage:
- Use posthog_list_events (tool name may have a suffix if multiple PostHog servers exist) to measure feature adoption and usage patterns with projectId, event name, and after/before time range.
- Use posthog_list_persons and posthog_get_person to understand user segments and retention.
- Prefer posthog_list_insights and posthog_get_insight when they answer the question; otherwise use posthog_list_events with clear filters.
- Always specify projectId; call posthog_list_projects first if unknown.
- For adoption questions, identify the relevant event names and time range, then summarize counts or trends.
- When asked about user journeys, combine events and persons to describe paths and drop-off.
Step-by-step instructions
- Resolve projectId: call posthog_list_projects if unknown; identify the relevant event names or insight.
- For adoption: call posthog_list_events with projectId, event filter, and after/before; summarize counts or trend.
- For retention: use posthog_list_persons and posthog_list_events (e.g. distinctId) to compute returning users or cohorts; summarize over time.
- For user journeys: call posthog_list_events in sequence, optionally filter by personId/distinctId; summarize paths and drop-off.
- Prefer posthog_list_insights / posthog_get_insight when they match the question; otherwise build from posthog_list_events with clear filters and cite them.
Examples of inputs and outputs
Input: “How many users used the new export feature last week?”
Output: Count (or trend) for the export-related event(s), projectId, and date range from posthog_list_events; if no such event, say so and suggest event names to check.Input: “Where do users drop off in the onboarding flow?”
Output: Short sequence of steps with counts or rates and the main drop-off step; cite event names and filters used.
Common edge cases
- Unknown projectId: Call posthog_list_projects and ask which one, or use the only/default project.
- No matching events: Report zero or “no events found” and suggest verifying event names or time range.
- Ambiguous “feature”: List likely event names or ask the user to confirm which event(s) represent the feature.
- API/rate limit: Tell the user and suggest a smaller range or retry later.
Tool usage for specific purposes
- posthog_list_events: Use for adoption counts, funnels, and journey steps. Always set projectId and after/before time range; use event and distinctId/personId filters as needed.
- posthog_list_persons / posthog_get_person: Use for retention and segments.
- posthog_list_insights / posthog_get_insight: Use when saved insights answer the question directly.