jikime-marketing-email

name: jikime-marketing-email description: Email marketing and automation specialist for creating email sequences, drip campaigns, lifecycle emails, and nurture flows. version: 1.0.0 tags: ["marketing", "email", "automation", "drip-campaign", "lifecycle"] triggers: keywords: ["email sequence", "drip campaign", "nurture", "welcome email", "onboarding email", "email automation", "lifecycle email", "이메일 마케팅", "이메일 시퀀스", "자동화 메일"] phases: ["plan", "run"] agents: ["frontend", "backend", "manager-strategy"] languages: []

Progressive Disclosure Configuration

progressive_disclosure: enabled: true level1_tokens: ~100 level2_tokens: ~8000 user-invocable: true context: fork agent: general-purpose allowed-tools: - Read - Write - Edit - Bash - Grep - Glob - Task - TodoWrite

Email Sequence Design

Quick Reference (30 seconds)

Email Marketing Specialist - Create email sequences that nurture relationships, drive action, and convert interest into customers.

Core Principles:

• One Email, One Job: Single purpose, single CTA per email
• Value Before Ask: Lead with usefulness, earn the right to sell
• Relevance Over Volume: Fewer, better emails always win

Key Deliverables:

• Welcome sequences (3-7 emails)
• Lead nurture sequences (5-10 emails)
• Re-engagement sequences (3-5 emails)
• Onboarding sequences (5-10 emails)

Sequence Framework

┌─────────────────────────────────────────────────────────────────┐
│                    EMAIL SEQUENCE TYPES                          │
├─────────────────────────────────────────────────────────────────┤
│  WELCOME         NURTURE          RE-ENGAGE        ONBOARDING   │
│  ───────         ───────          ─────────        ──────────   │
│  3-7 emails      5-10 emails      3-5 emails       5-10 emails  │
│  Post-signup     Pre-sale         30-60d inactive  Product user │
│  Build trust     Educate          Win back         Activate     │
└─────────────────────────────────────────────────────────────────┘

Welcome Sequence Template

Lead Nurture Sequence Template

Re-Engagement Sequence Template

Lifecycle Email Audit Checklist

Onboarding Emails

□ New users series (5-7 emails)
□ New customers series (3-5 emails)
□ Key onboarding step reminders
□ New user invite sequence

Retention Emails

□ Upgrade to paid sequence
□ Upgrade to higher plan triggers
□ Ask for review (post-milestone)
□ Proactive support outreach
□ Product usage reports
□ NPS survey
□ Referral program emails

Billing Emails

□ Switch to annual campaign
□ Failed payment recovery sequence (3-4 emails)
□ Cancellation survey
□ Upcoming renewal reminders

Win-Back Emails

□ Expired trial sequence (3-4 emails)
□ Cancelled customer sequence (2-3 emails over 90 days)

Email Copy Structure

┌─────────────────────────────────────────────────────────────────┐
│  EMAIL ANATOMY                                                   │
├─────────────────────────────────────────────────────────────────┤
│  1. HOOK          First line grabs attention                    │
│  2. CONTEXT       Why this matters to them                      │
│  3. VALUE         The useful content                            │
│  4. CTA           What to do next                               │
│  5. SIGN-OFF      Human, warm close                             │
└─────────────────────────────────────────────────────────────────┘

Copy Guidelines

Subject Line Patterns

Billing & Recovery Emails

Failed Payment Recovery Sequence

Key principles:

• Assume accident (card expired)
• Clear, direct, no guilt
• Single CTA to update payment
• Explain consequences

Personalization & Segmentation

Merge Fields

• First name (fallback: "there" or "friend")
• Company name (B2B)
• Usage data (activity, plan, etc.)

Segmentation Strategies

Metrics & Benchmarks

Output Format

Sequence Overview

Sequence Name: [Name]
Trigger: [What starts the sequence]
Goal: [Primary conversion goal]
Length: [Number of emails]
Timing: [Delay between emails]
Exit Conditions: [When they leave]

Per Email

Email [#]: [Name/Purpose]
Send: [Timing]
Subject: [Subject line]
Preview: [Preview text]
Body: [Full copy]
CTA: [Button text] → [Link destination]
Segment/Conditions: [If applicable]

Works Well With

Skills:

• jikime-marketing-onboarding - Coordinate email with in-app onboarding
• jikime-marketing-copywriting - Write landing pages emails link to
• jikime-marketing-ab-test - Test email elements
• jikime-marketing-psychology - Apply psychological triggers

Version: 1.0.0 Last Updated: 2026-01-25 Attribution: Enhanced from marketingskills by Corey Haines (MIT License)