By name: account-research description: "Gather actionable sales intelligence on companies and individuals before outreach" version: 1.0.0 category: sales last_updated: 2026-02-03 source: https://github.com/anthropics/knowledge-work-plugins related_skills: - call-prep - competitive-intelligence - create-an-asset - daily-briefing - draft-outreach
Account Research Skill Overview
The account-research skill enables you to gather actionable sales intelligence on companies and individuals before outreach. It operates in three tiers:
Core Functionality
Always Available (Web Search): The skill conducts automatic web searches to compile company overviews, recent news, hiring signals, key personnel, and product information. You activate it with triggers like "Research [company]" or "Look up [person]."
Supercharged (With Connectors): When you connect enrichment tools or CRM systems, the skill gains access to verified contact details, technology stacks, organizational charts, prior relationship history, and opportunity records.
Research Output
Results follow a structured format including:
- Quick assessment of relevance and outreach angle
- Company profile with foundational details
- Recent news tied to sales implications
- Leadership team information with talking points
- Technology stack details (when enrichment connected)
- Prior relationship context (when CRM connected)
- Qualification signals highlighting strengths and concerns
- Recommended entry points and discovery questions
Execution Process
The skill sequences five steps: parsing your request, conducting web searches, pulling enrichment data if available, checking CRM history if connected, and synthesizing all sources into actionable intelligence.
Best Practice: Include specific domains or full names for more precise results.