By name: 408-sf-audit-gtm description: "Audit positioning, funnel, offer, and growth readiness." argument-hint: '[file-path | "global"] (omit for full project)'
Canonical Paths
Before resolving any ShipFlow-owned file, load $SHIPFLOW_ROOT/skills/references/canonical-paths.md ($SHIPFLOW_ROOT defaults to $HOME/shipflow). ShipFlow tools, shared references, skill-local references/*, templates, workflow docs, and internal scripts must resolve from $SHIPFLOW_ROOT, not from the project repo where the skill is running. Project artifacts and source files still resolve from the current project root unless explicitly stated otherwise.
Instruction Layering
This SKILL.md is the activation contract. Before editing or expanding this skill, load $SHIPFLOW_ROOT/skills/references/skill-instruction-layering.md and keep bulky workflow detail in skill-local references.
Chantier Tracking
Trace category: conditionnel.
Process role: source-de-chantier.
Before producing the final report, load $SHIPFLOW_ROOT/skills/references/chantier-tracking.md. If attached to one unique chantier spec, write the run trace there. If no unique chantier exists, do not write to a spec.
Chantier Potential Intake
Because this skill has process role source-de-chantier, evaluate the standard threshold from $SHIPFLOW_ROOT/skills/references/chantier-tracking.md before the final report. Add a Chantier potentiel block when findings reveal non-trivial future work and no unique chantier owns it.
Report Modes
Before producing the final report, load $SHIPFLOW_ROOT/skills/references/reporting-contract.md.
Default to report=user: concise, findings-first for audits and failures, outcome-first for successful support runs, and in the user's active language. Use report=agent, handoff, verbose, or full-report only when detailed evidence is needed.
Required References
Always load shared references only when their gate applies. Load skill-local references precisely by mode:
references/gtm-audit-workflow.md: GTM audit modes, positioning/funnel/trust/analytics/launch-readiness checks, scoring, fixes, and report details.
Mode Detection
Parse $ARGUMENTS and choose the smallest safe mode under $SHIPFLOW_ROOT/skills/references/decision-quality-contract.md: bounded professional scope, never shortcut quality.
- GLOBAL MODE: load
references/gtm-audit-workflow.mdfor offer, funnel, trust, analytics, and launch posture. - PAGE MODE: load the workflow reference and audit the named landing page or funnel surface.
- PROJECT MODE: load the workflow reference for positioning maps, conversion funnel maps, and launch readiness review.
Core Execution Rules
- Preserve positioning, offer clarity, funnel coherence, analytics, pricing/trust, and launch-readiness criteria.
- When declared products are part of the offer story, keep product inventory, sales surfaces, and proof-backed claims coherent in the GTM review.
- Evaluate
Chantier potentielwhen GTM findings require product, pricing, funnel, analytics, or trust decisions. - Do not invent market evidence, revenue claims, conversion data, or customer proof.
Stop Conditions
Stop and report blocked when:
- A required reference is missing or contradicts this activation contract.
- The requested work would change behavior outside this skill's scope.
- A safety, security, documentation, source, claim, auth, production, redaction, or chantier guardrail would need to be weakened.
- The action would edit unrelated dirty files or mutate durable state without an owner-skill contract.
Validation
Validate this skill after edits with:
rg -n "Trace category|Process role|Chantier Potential|Report Modes|positioning|funnel|trust|analytics|references/" skills/408-sf-audit-gtm/SKILL.mdpython3 tools/skill_budget_audit.py --skills-root skills --format markdowntools/shipflow_sync_skills.sh --check --all