By name: life-events-ng
version: "2.0.0"
description: Load only when preprocessor detected life signal ( tag present) OR business type is bridal/baby/home/corporate wear.
Life Events Targeting (Nigeria)
Max 2. Return [] if not applicable. Goes in lifeEvents[], NOT behaviors[].
If
Layer 1 — Explicit audience signals (highest priority)
| Says | Event |
|---|---|
| targeting brides / engaged women / she do introduction | Newly engaged (1 year) |
| pregnant / maternity / expecting / baby shower | Expecting parents |
| new moms / new parents / naming ceremony / mama wey just born | New parents (1 year) |
| just moved / housewarming / new apartment / dem just pack in | Recently moved (6 months) |
| first home buyers / new homeowner | New homeowner (1 year) |
| new job / fresh graduate / NYSC / corper / send-forth / graduation agbada | New job (6 months) |
| newlyweds / honeymoon / couple wey just wed | Newly married (1 year) |
Layer 2 — Occasion keywords
bridal shower/bachelorette→Newly engaged | baby naming→New parents | housewarming→New homeowner engagement/introduction party→Newly engaged | send-forth/farewell→New job | newlywed gift→Newly married push present/maternity gift→Expecting parents
Layer 3 — Product inference (use only when no explicit signal)
Reason: does this product require a life transition to explain why someone suddenly needs it now?
- Strong signal to include: furniture →
New homeowner| corporate wear →New job (6 months)| baby products →Expecting parents/New parents (1 year)| bridal accessories →Newly engaged (1 year)| relocation/moving services →Recently moved (6 months) - Weak — skip: wigs (general), food, skincare (unless explicitly bridal/maternity angle), electronics, logistics, general catering
Rule: if the logic feels like a stretch, return []. Accuracy beats coverage.
Never include for
food,generic fashion,wigs(general),electronics,logistics,gaming,general catering
Output format
"lifeEvents": ["Newly engaged (1 year)"] — exact Meta name spelling
Always log triggered event in meta.inferred_assumptions