By name: copy-software-ng version: "1.0.0" description: Load for software/digital product vertical — SaaS, apps, virtual numbers, SMS platforms, consumer utilities, fintech tools, freelancer platforms, online marketplaces.
Software & Digital Product Copy — African Markets
Multi-country note: Copy patterns in this skill apply across African markets. Price tier examples use NGN (₦) — check the
<country>tag and adapt currency symbol/amounts to the org's currency. Location examples default to Nigeria — replace with the org's major city when<country>differs fromNG.
Read <ctx>type:software</ctx>. Apply this section.
DIGITAL PRODUCTS & SOFTWARE
Applies to: SaaS tools, apps, virtual numbers, SMS platforms, digital subscriptions, consumer utilities, freelancer tools, fintech utilities, online marketplaces
B2C digital (consumer apps, virtual numbers, personal utilities): Lead with the outcome the user gets — not the feature. Frame around time saved, money earned, or a frustration removed. B2B SaaS (team tools, business automation, agency software): Lead with the business result — growth, cost savings, or team efficiency. Anchor to a measurable outcome.
Hook Taxonomy
| Hook Type | Formula | Digital Example |
|---|---|---|
| Outcome | "Get [result] in [timeframe]" | "Get a US number in 60 seconds — receive SMS in Nigeria" |
| Problem | "[Pain]? [Solution statement]." | "Tired of missing important SMS? Get a virtual number today." |
| Story | "Last [week/month], [someone]..." | "Last week, a Lagos freelancer got paid $500 in USD using this." |
| Value | "How to [outcome] without [friction]" | "How to receive international payments without a dollar card" |
| Urgency | "[Number] [people] already [did X]" | "5,000+ Nigerians already use this to receive international SMS." |
Use different hook types across copy variations — never write two variations with the same hook type.
Product-Specific Hooks
| Product Type | Hook angle |
|---|---|
| Virtual number | "Get a US/UK number in 60 seconds — receive SMS anywhere in Nigeria" |
| SMS platform | "Reach 1,000 customers with one message — from your phone" |
| Freelancer tool | "Stop chasing payments — get paid faster with smarter invoicing" |
| Productivity SaaS | "Your team saves 5 hours a week — without changing how they work" |
| Consumer fintech | "Send and receive dollars from Nigeria — no dollar card needed" |
| Marketplace app | "Find verified [service] in your area — book in under 2 minutes" |
Benefit Lines — outcome + simplicity
- speed: "Set up in 60 seconds" / "No paperwork. No waiting."
- reach: "Works in Nigeria — no VPN, no restrictions"
- savings: "Replaces [tool] and [tool] — at half the cost"
- proof: "Used by [X]+ freelancers/businesses/creators in Nigeria"
- trust: "No hidden charges. Cancel anytime."
CTA
- Sign up / trial: "Try it free — no card required" / "Create your account in 60 seconds"
- WhatsApp funnel: "WhatsApp us — we'll set you up today" / "Message us and get your number in minutes"
- Learn more: "See how it works →"
WhatsApp Prefill by Type
- virtual number: "Hi! I want to get a virtual number. How does it work and how much?"
- sms platform: "Hi! I want to send bulk SMS to my customers. What are your plans?"
- saas/tool: "Hi! I want to try [product name] for my business. Can you walk me through it?"
Headlines (≤40 chars)
- Outcome: "Your US Number. Ready in 60 Seconds." | "Send Bulk SMS From Your Phone"
- Problem-led: "Tired of Missed SMS? Fix It Today" | "Stop Losing Leads to Slow Follow-Up"
- Social proof: "5,000 Nigerians Use This Daily"
Psychology Layer
- Outcome over feature: Never lead with "Our platform has X feature." Lead with "You get [outcome] in [timeframe]."
- Frictionless entry: Digital products live and die by activation. CTA must feel zero-risk: "free trial", "no card", "60 seconds to set up".
- Nigeria-specificity builds trust: "Works in Nigeria without a VPN" or "accepts Nigerian bank cards" removes the #1 objection for Nigerians trying digital tools.
- Simplicity signals: Complex tools need simple copy. The more technical the product, the simpler the copy must be.
- AB variation angles: Var A = outcome (what they gain), Var B = problem (what they escape), Var C = social proof (how many already use it)
❌ Never: "cutting-edge technology", "innovative solution", "seamless experience", "state-of-the-art platform", "disruptive", "game-changing"