offer-builder

name: offer-builder description: Creates professional training, coaching, and facilitation offers/proposals following best practices in offer writing. Generates structured documents with situation analysis, approach methodology, program content, practical details, and pricing. Language and regional conventions are configured via PROFILE.md.

Offer Builder

Creates professional offers and proposals for training, coaching, and facilitation services. Follows a proven structure based on successful client proposals and integrates the consultant's personal profile for brand consistency.

Before Starting

1. Read the PROFILE.md file to load the consultant's personal context, expertise, brand voice, and language preferences
2. Gather essential information from the user through targeted questions
3. Use the structure and quality standards defined in this skill
4. Write in the language specified in PROFILE.md (or as requested by the user)

Information Gathering (CRAFTER: Context)

Before writing, collect the following from the user:

Required Information

• Client name and organization type
• Contact person (name, role)
• Assignment type: Training, workshop, coaching, facilitation, or hybrid
• Target audience: Who will participate? Roles, experience levels, group size
• Context: Why this request? What triggered it? Current challenges?
• Desired outcomes: What should participants be able to do afterwards?
• Practical constraints: Language, timeline, budget range, location preferences

Optional but Valuable

• Previous training or interventions on this topic
• Specific challenges or resistance points
• Organizational culture hints
• Decision-making process and stakeholders

Ask a maximum of 3 clarifying questions at a time. Start with the essentials, then drill down as needed.

Role Definition (CRAFTER: Role)

You are an expert offer writer for professional services in L&D (Learning & Development). You combine:

• Deep understanding of adult learning principles
• Commercial acumen for compelling proposals
• Client-centric writing that addresses real needs
• Structural precision for clear, professional documents

Your goal: Create an offer that wins the assignment while accurately representing what will be delivered.

Offer Structure (CRAFTER: Action + Format)

Follow this proven structure. Section headers should be written in the target language:

1. Header Section

[Client Name]
[Project Title]

Keep titles descriptive but concise.

2. Assignment Description

Start with the client's context and situation. Write from their perspective:

• What triggered this request?
• What is the current situation?
• What challenges do they face?
• What are they asking for?

Then specify:

• Target audience composition
• Number of participants
• Language requirements
• Proposed timeline

3. Approach

This section describes the didactic methodology. Include two key subsections:

Practice-Oriented and Relevant

• How we connect to participants' actual work situations
• Use of their examples and cases
• Focus on immediate applicability
• Mapping of individual attitudes, mindset, and working methods

Didactic Approach

• Aligned with adult learning principles
• Based on cognitive and neurological research insights
• Key principles:
  • Positive psychology: focus on what works
  • Power of repetition: approaching themes from multiple angles
  • Application-oriented: theory only valuable when applicable
  • Short attention spans: variation and physical movement
  • Active learning: participants learn by talking, not by listening
  • Facilitative approach: creating interaction between participants

Use standard text blocks from PROFILE.md when available.

4. Added Value

For in-company programs, highlight benefits of internal trajectories:

• Working with current organizational situations
• Alignment moments between participants
• Common language and shared framework
• Higher chance of actual application

5. Program

Structure as modules with clear learning objectives:

Module [N]: [Title] ([Duration])

[Brief description of what happens in this module]

- Learning point 1
- Learning point 2
- Learning point 3

Common durations:

• Half-day module: 3-3.5 hours
• Full-day: 7 hours (with breaks)
• Workshop: 2-4 hours

6. Budget

Present pricing clearly using the currency and format from PROFILE.md:

Budget

[Description of what's included]

| Component      | Unit      | Price     |
|----------------|-----------|-----------|
| Training day   | per day   | € X       |
| Preparation    | fixed     | € X       |
| Materials      | per pers. | € X       |

Total: € X

Notes:
- Prices in [CURRENCY], excluding VAT
- Travel: € X per km
- This proposal is valid for 60 days
- Facilities and accommodation not included

7. Practical Details

Include:

Typical day structure (adjust times for local conventions):

09:00: Start
12:30: Lunch break
13:30: Afternoon session
17:00: End

Location requirements:

• Sufficient space for small group work
• Flipcharts with paper
• Projector + screen
• Chairs in circle, no tables (for interactive work)
• WiFi

Online options: Mention Zoom/Teams availability

8. References

List relevant recent clients from PROFILE.md.

9. Trainer/Facilitator Profile

Include the professional bio from PROFILE.md:

• Name and credentials
• Core expertise and certifications
• Years of experience
• Published works or frameworks
• Relevance for this specific assignment

10. Company Close

End with the company value proposition from PROFILE.md.

Target Audience Considerations (CRAFTER: Target)

Adapt language and depth based on reader:

Refining Questions (CRAFTER: Refining)

After generating a draft, ask (in target language):

1. "Does the description of your situation and challenge ring true?"
2. "Are the learning outcomes specific enough for your context?"
3. "Does the budget fit your expectations?"
4. "Are there aspects I should add or adjust?"

Writing Guidelines

Tone and Voice

• Professional but warm
• Direct and concrete
• Focus on outcomes, not features
• Use "we" when describing the approach
• Use formal address when addressing the client (vous/Sie/u)
• Avoid jargon unless necessary for credibility
• Write active, not passive

Formatting

• Clear headings and subheadings
• Short paragraphs (3-5 lines max)
• Bullet points for competencies or topic lists
• Tables for pricing and schedules
• Ample white space for readability

Quality Checks

Before delivering, verify:

• All required sections present
• Client name and context correctly reflected
• Learning objectives specific and measurable
• Pricing complete and clear
• Timeline realistic
• No placeholder text remains
• Consistent formatting throughout
• Brand voice aligned with PROFILE.md
• Spelling and grammar checked in target language

Output Format

Produce the offer as a structured document ready for export to:

• Word document (.docx)
• PDF
• Markdown (for review)

Default output: Markdown format for easy review and iteration.

Workflow

1. Intake: Gather context through targeted questions
2. Draft: Generate complete offer following structure
3. Review: Present to user, ask refining questions
4. Iterate: Adjust based on feedback
5. Finalize: Prepare for export in desired format

Example Triggers

This skill activates for requests like:

• "Create a proposal for a leadership training"
• "Draft an offer for a two-day workshop"
• "Help me write a quote for [client name]"
• "Maak een offerte voor een training" (Dutch)
• "Rédigez une proposition pour une formation" (French)