name: media-content/commercial-styles description: > Generate commercial and advertising visual content across multiple genres and platforms. Use when creating product ads, mood boards, brand identity visuals, food/beverage photography, packaging designs, social media content, or any commercial/marketing visual asset. Covers Outdoor/Adventure, Health/Wellness, Futuristic Tech, Cinematic Product Showcase, Fresh Market, Mood Boards, Food Photography, and Brand Identity workflows.
Commercial Styles
Core Workflow
- Identify genre — Outdoor, Wellness, Tech, Cinematic, Market, Mood Board, Food, Brand Identity
- Load genre vocabulary — read
references/genre-templates.mdfor vocabulary banks and templates - Apply product prompt template — suspended, macro, rotation, lifestyle, unboxing
- Consider platform — TikTok 9:16, YouTube, Instagram, landscape 16:9
- For mood boards: multi-panel grid with color swatches + product shots
- For brand identity: follow 5-step workflow (concept → formula → variations → consistency → iterate)
Genre Quick Reference
| Genre | Core Focus | Visual Signature |
|---|---|---|
| Outdoor/Adventure | Freedom, scale, natural beauty | Aerial shots, golden hour, dust trails, vast landscapes |
| Health/Wellness | Serenity, self-care, mindfulness | Soft diffused light, slow motion, muted earth tones |
| Futuristic Tech | Innovation, precision, power | High contrast, dark backgrounds, blue/violet accents |
| Cinematic Product | Luxury, drama, desire | Slow orbit, mist/fog, lens flares, rich textures |
| Fresh Market | Authenticity, warmth, sensory | Golden hour, macro textures, rustic materials |
| Mood Board | Visual cohesion, brand storytelling | Multi-panel grid, color swatches, symmetrical layout |
| Food/Beverage | Appetite appeal, plating artistry | Top-down/table-level, natural light, long shadows |
| Brand Identity | Consistency, comprehensive | Reusable formula, same camera/lens across all shots |
For detailed vocabulary banks, sound design palettes, and full prompt templates per genre: read references/genre-templates.md.
Product Prompt Templates
Suspended Product Shot
Camera slowly [orbits/rotates around] a [product] [suspended/floating] above
[surface/field]. [Light type] [pulses/reflects/cascades] across [material].
[Atmospheric element: mist/fog/particles]. Sound: [ambient tone] + [accent sound].
Macro Reveal
[Extreme/Ultra] close-up of [product detail]. Camera [glides/pushes in] to reveal
[texture/feature]. [Light behavior on material]. [Background treatment].
Sound: [material-specific sound], [ambient pad].
Dramatic Rotation
[Product] rotates [slowly/precisely] on [surface]. Camera [tracks/orbits] at
[angle]. [Lighting direction] creates [shadow/reflection effect].
[Color palette]. Sound: [atmospheric tone], [mechanical/organic accent].
Lifestyle Integration
[Person/hand] [interacts with product] in [environment]. Camera [movement].
[Natural lighting]. [Emotional tone]. Focus [racks/shifts] from [element] to [product].
Sound: [ambient environment], [subtle music].
Unboxing / Assembly
[Product/component] [rises/assembles/unfolds] from [starting state].
Camera [cranes/follows] as parts [snap/lock/magnetize] into place.
[Light builds] as assembly completes. Final form [glows/activates].
Sound: [mechanical sequence], [completion chime/tone].
Mood Board Prompting
Structure
multi-panel mood board [split into N boxes], [Brand/Theme],
seamlessly blend lifestyle images, color swatches, [product shots],
in a [clean/symmetrical] layout. [Color scheme], [aesthetic direction]
Tips
- Open with
multi-panel mood board - Specify panel count:
split into 8 boxes - Name specific product types to include
- Specify color scheme explicitly
- Use permutation prompts for color variants:
{mint, orange, lime}
Brand Identity Workflow
Step 1: Define Concept
Establish brand positioning, target audience, setting, quality tier.
Step 2: Create Prompt Formula
Build a reusable template with fill-in-the-blank slots:
Capture an epic [type of photography] of the [specific location/object],
showcasing [desired style] in [location]. Use a [camera] and [lens],
setting [resolution], [ISO], and [shutter speed]. Frame to include
[features] and [surrounding landscape] under [weather]. Direct [lighting]
to emphasize [color/effect], underscoring [atmosphere].
Step 3: Generate Variations
Feed formula + brief to produce multiple prompt variations for:
- Hero/establishing shots (drone, wide angle)
- Interior/exterior details
- Product close-ups
- People/lifestyle
- Food/beverage (if applicable)
Step 4: Maintain Consistency
Keep constant across all generated images:
- Camera body + lens (e.g., Canon EOS 5D Mark IV, EF 24-70mm f/2.8L II USM)
- Lighting direction and quality
- Color palette / warmth
- Architectural/environmental style language
Step 5: Iterate Per Category
Adjust only subject and framing while keeping the brand formula intact.
Platform Considerations
| Platform | Format | Key Trait |
|---|---|---|
| TikTok/Reels | 9:16 vertical | Hook in 1-2 sec, bold colors, high energy |
| YouTube Shorts | 9:16 vertical | Slightly more cinematic, sound design matters |
| Instagram Feed | 1:1 or 4:5 | Clean aesthetic, strong as still frame |
| Brand Video | 16:9 landscape | Full cinematic, premium sound, multiple shot types |
Food & Beverage Quick Reference
Strong Trigger Words
invigorating,award-winning food photographyinnovative plating,intricate ceramic dishes
Key Tips
- Describe actual dish composition, not just the name
- Include plating details: what food sits on, garnishes, arrangement
- Specify lighting:
bright natural light and long shadows - Shot types:
top-down shot,table-view shot,close-up