media-content-commercial-styles

star 0

Generate commercial and advertising visual content across multiple genres and platforms. Use when creating product ads, mood boards, brand identity visuals, food/beverage photography, packaging designs, social media content, or any commercial/marketing visual asset. Covers Outdoor/Adventure, Health/Wellness, Futuristic Tech, Cinematic Product Showcase, Fresh Market, Mood Boards, Food Photography, and Brand Identity workflows.

clawdwork By clawdwork schedule Updated 2/17/2026

name: media-content/commercial-styles description: > Generate commercial and advertising visual content across multiple genres and platforms. Use when creating product ads, mood boards, brand identity visuals, food/beverage photography, packaging designs, social media content, or any commercial/marketing visual asset. Covers Outdoor/Adventure, Health/Wellness, Futuristic Tech, Cinematic Product Showcase, Fresh Market, Mood Boards, Food Photography, and Brand Identity workflows.

Commercial Styles

Core Workflow

  1. Identify genre — Outdoor, Wellness, Tech, Cinematic, Market, Mood Board, Food, Brand Identity
  2. Load genre vocabulary — read references/genre-templates.md for vocabulary banks and templates
  3. Apply product prompt template — suspended, macro, rotation, lifestyle, unboxing
  4. Consider platform — TikTok 9:16, YouTube, Instagram, landscape 16:9
  5. For mood boards: multi-panel grid with color swatches + product shots
  6. For brand identity: follow 5-step workflow (concept → formula → variations → consistency → iterate)

Genre Quick Reference

Genre Core Focus Visual Signature
Outdoor/Adventure Freedom, scale, natural beauty Aerial shots, golden hour, dust trails, vast landscapes
Health/Wellness Serenity, self-care, mindfulness Soft diffused light, slow motion, muted earth tones
Futuristic Tech Innovation, precision, power High contrast, dark backgrounds, blue/violet accents
Cinematic Product Luxury, drama, desire Slow orbit, mist/fog, lens flares, rich textures
Fresh Market Authenticity, warmth, sensory Golden hour, macro textures, rustic materials
Mood Board Visual cohesion, brand storytelling Multi-panel grid, color swatches, symmetrical layout
Food/Beverage Appetite appeal, plating artistry Top-down/table-level, natural light, long shadows
Brand Identity Consistency, comprehensive Reusable formula, same camera/lens across all shots

For detailed vocabulary banks, sound design palettes, and full prompt templates per genre: read references/genre-templates.md.

Product Prompt Templates

Suspended Product Shot

Camera slowly [orbits/rotates around] a [product] [suspended/floating] above
[surface/field]. [Light type] [pulses/reflects/cascades] across [material].
[Atmospheric element: mist/fog/particles]. Sound: [ambient tone] + [accent sound].

Macro Reveal

[Extreme/Ultra] close-up of [product detail]. Camera [glides/pushes in] to reveal
[texture/feature]. [Light behavior on material]. [Background treatment].
Sound: [material-specific sound], [ambient pad].

Dramatic Rotation

[Product] rotates [slowly/precisely] on [surface]. Camera [tracks/orbits] at
[angle]. [Lighting direction] creates [shadow/reflection effect].
[Color palette]. Sound: [atmospheric tone], [mechanical/organic accent].

Lifestyle Integration

[Person/hand] [interacts with product] in [environment]. Camera [movement].
[Natural lighting]. [Emotional tone]. Focus [racks/shifts] from [element] to [product].
Sound: [ambient environment], [subtle music].

Unboxing / Assembly

[Product/component] [rises/assembles/unfolds] from [starting state].
Camera [cranes/follows] as parts [snap/lock/magnetize] into place.
[Light builds] as assembly completes. Final form [glows/activates].
Sound: [mechanical sequence], [completion chime/tone].

Mood Board Prompting

Structure

multi-panel mood board [split into N boxes], [Brand/Theme],
seamlessly blend lifestyle images, color swatches, [product shots],
in a [clean/symmetrical] layout. [Color scheme], [aesthetic direction]

Tips

  • Open with multi-panel mood board
  • Specify panel count: split into 8 boxes
  • Name specific product types to include
  • Specify color scheme explicitly
  • Use permutation prompts for color variants: {mint, orange, lime}

Brand Identity Workflow

Step 1: Define Concept

Establish brand positioning, target audience, setting, quality tier.

Step 2: Create Prompt Formula

Build a reusable template with fill-in-the-blank slots:

Capture an epic [type of photography] of the [specific location/object],
showcasing [desired style] in [location]. Use a [camera] and [lens],
setting [resolution], [ISO], and [shutter speed]. Frame to include
[features] and [surrounding landscape] under [weather]. Direct [lighting]
to emphasize [color/effect], underscoring [atmosphere].

Step 3: Generate Variations

Feed formula + brief to produce multiple prompt variations for:

  • Hero/establishing shots (drone, wide angle)
  • Interior/exterior details
  • Product close-ups
  • People/lifestyle
  • Food/beverage (if applicable)

Step 4: Maintain Consistency

Keep constant across all generated images:

  • Camera body + lens (e.g., Canon EOS 5D Mark IV, EF 24-70mm f/2.8L II USM)
  • Lighting direction and quality
  • Color palette / warmth
  • Architectural/environmental style language

Step 5: Iterate Per Category

Adjust only subject and framing while keeping the brand formula intact.

Platform Considerations

Platform Format Key Trait
TikTok/Reels 9:16 vertical Hook in 1-2 sec, bold colors, high energy
YouTube Shorts 9:16 vertical Slightly more cinematic, sound design matters
Instagram Feed 1:1 or 4:5 Clean aesthetic, strong as still frame
Brand Video 16:9 landscape Full cinematic, premium sound, multiple shot types

Food & Beverage Quick Reference

Strong Trigger Words

  • invigorating, award-winning food photography
  • innovative plating, intricate ceramic dishes

Key Tips

  • Describe actual dish composition, not just the name
  • Include plating details: what food sits on, garnishes, arrangement
  • Specify lighting: bright natural light and long shadows
  • Shot types: top-down shot, table-view shot, close-up
Install via CLI
npx skills add https://github.com/clawdwork/openclaw --skill media-content-commercial-styles
Repository Details
star Stars 0
call_split Forks 0
navigation Branch main
article Path SKILL.md
More from Creator