social-media

name: social-media description: Create engaging social media content for book promotion across platforms author: AuthorClaw version: 1.0.0 triggers: - "social media" - "twitter" - "instagram" - "tiktok" - "booktok" - "bookstagram" - "facebook post" permissions: - file:write

Social Media Marketing Skill

Create platform-specific promotional content for authors.

Platform-Specific Content

Twitter/X (280 chars)

• Hook + micro-pitch + link
• Quote from book (under 15 words) + "From my upcoming [genre]"
• Engagement: "What's your favorite [trope]?"
• Behind-the-scenes: Writing stats, process reveals

Instagram / Bookstagram

• Aesthetic flat-lay caption ideas
• Carousel: "5 things about my protagonist"
• Story polls: "Which cover do you prefer?"
• Reel script: 15-second book pitch

TikTok / BookTok

• Hook-first 3-second scripts
• "POV: You're reading [book] and..."
• Trope reveal videos
• Writing process content

Facebook

• Longer narrative posts (personal story + book connection)
• Reader group engagement prompts
• Launch day templates

Content Calendar

Help plan a 30-day launch strategy:

• Week 1-2: Tease and build anticipation
• Week 3: Reveal (cover, blurb, date)
• Week 4: Launch week (daily content)