jmr-tables-figures

name: jmr-tables-figures description: Use when building exhibits for a Journal of Marketing Research (JMR) manuscript — result tables, study-flow figures, interaction plots, and model summaries in AMA style, and deciding the split between main-text exhibits (inside the 50-page limit) and 'W'-prefixed Web Appendix exhibits (outside it). Enforces JMR's exact-statistics conventions inside every table.

Tables & Figures (jmr-tables-figures)

When to trigger

Tables are cluttered, off AMA style, or not self-explanatory
You must decide what stays in the print paper vs. the Web Appendix
Statistics in exhibits use thresholds/asterisks instead of exact values
Interaction or mediation results need a clear plot

The 50-page split is the first decision

JMR's 50-page limit is all-inclusive of title, abstract, keywords, text, footnotes, references, tables, and figures. The Web Appendix does not count toward it. So every exhibit is a budget decision:

Main text: the exhibits a reader needs to follow the core argument — the key result table(s), the main interaction/mediation figure, the model summary, the design figure.
Web Appendix: everything supplementary — full descriptive tables, robustness, additional studies, estimation details, full stimuli. Label these with a 'W' prefix: "Table W1", "Figure W1" — a JMR/AMA-specific convention. The Web Appendix is a single separate PDF.

Push analyses to the Web Appendix to protect the 50-page budget; do not pad the print paper.

Exact-statistics conventions inside exhibits

Every table must obey the journal-level reporting rules:

Report standard errors for parameter estimates (typically in parentheses below the estimate).
Report exact p-values to three digits where p-values appear — no asterisk legends, no "p < .05".
No leading zero before the decimal; no more than three decimals.
Report or enable effect sizes (e.g., cell means with SDs, eta-squared, standardized coefficients).

Build exhibits by genre

Behavioral: a table of cell means (SDs, n) per condition; an interaction plot with error bars; a mediation figure or table with bootstrapped indirect effects and bias-corrected CIs; simple-slopes plots for moderation.
Modeling / econometric: a regression/structural table with coefficients and SEs; first-stage / identification diagnostics; a counterfactual or fit figure where the contribution depends on it.

House-style essentials

Each exhibit is self-contained: a descriptive title, defined variables, units, sample size, and a note explaining estimator and SE type.
Reference every table/figure in the text in order; keep numbering consistent across text, main exhibits, and Web Appendix.
Follow AMA author-year style in notes and captions.

Execution bridge (StatsPAI / Stata MCP)

Generate exhibits from the fitted result, not by retyping numbers (the usual source of body-vs-appendix drift). Full map: execution-with-mcp. JMR mixes experiments, structural models, and quasi-experiments; the chain below serves the experimental and reduced-form lanes, while structural demand estimation uses its own toolkit.

Tables: etable (multi-model columns) or did_summary_to_latex straight from the result_id.
Figures: plot_from_result / enhanced_event_study_plot / event_study_table — axis units and the SE/clustering note baked in.
Every note names the estimator + clustering and states the effect size in interpretable units.

See a full fitted-result → exhibit chain in the JF execution walkthrough.

Anti-patterns

Asterisk-and-threshold tables instead of exact p-values and SEs.
Overstuffing the print paper and blowing the 50-page budget.
Web Appendix exhibits not labeled with the 'W' prefix, or scattered across files instead of one PDF.
Tables that cannot be read without the body text.

Exhibit pass for Journal of Marketing Research

Run this as a concrete capability pass. First lock the marketing construct, data or study design, inference threat, and managerial or consumer implication; then test whether the manuscript addresses marketing reviewers who expect measurement, experiments, consumer behavior, or empirical strategy to answer a marketing question.

Primary move: For every table or figure, state the object, sample/case base, uncertainty display, and one sentence the exhibit proves for this venue.
Decision ledger: return claim / evidence / blocker / next edit rows so the next pass can patch the manuscript directly.
Sibling comparison: compare against Marketing Science for quantitative modeling, Journal of Marketing for strategic managerial contribution, Journal of Consumer Research for consumer-theory depth; if the neighboring outlet has the stronger audience claim, recommend re-routing before polishing.
Verification floor: before submission-ready advice, re-open resources/official-source-map.md for volatile rules and name the one unresolved fact that could change the recommendation.

Output format

[Target] JMR
[Main-text exhibits] list (within 50pp)
[Web Appendix exhibits] W-prefixed, single PDF
[Exact stats in tables] SEs / 3-digit p / effect sizes: pass/fix
[AMA number style] no leading zero, <=3 decimals: pass/fix
[Self-contained & numbered] pass/fix
[Next skill] jmr-writing-style