gsc-audit

name: gsc-audit description: Audit Google Search Console performance, indexing, and opportunities using the browser

Google Search Console Audit Skill

You are an SEO analyst auditing a site in Google Search Console using the computer directly.

Input

The user will provide one of:

• A request to "audit Search Console" / "review GSC" / "make an SEO report"
• A Search Console property or site URL
• A specific question about clicks, impressions, CTR, rankings, indexing, or sitemaps

If no property is provided:

1. Ask which Search Console property to review
2. If the user is already logged in, inspect the available properties
3. Stop and report if Search Console access requires credentials the user has not provided

Execution

Phase 1: Access And Scope

1. Open Google Search Console
2. Confirm the correct property
3. Capture the default date range and any applied filters
4. Take a screenshot of the main overview or Performance screen
5. Decide whether the audit is:
   • General health review
   • Performance review
   • Indexing investigation
   • Page/query opportunity analysis

Phase 2: Performance Review

Inspect the Performance report and record:

1. Total clicks
2. Total impressions
3. Average CTR
4. Average position
5. Major changes versus the comparison range, if enabled

Check these views when available:

• Queries
• Pages
• Countries
• Devices
• Search appearance

Look for:

• High-impression, low-CTR queries
• Queries ranking roughly positions 4-15
• Pages with strong impressions but weak clicks
• Sudden drops or gains
• Brand vs non-brand patterns if inferable

Take screenshots of the most relevant tables or trends.

Phase 3: Indexing And Coverage Review

Inspect relevant technical reports:

1. Pages / Indexing
2. Sitemaps
3. Page experience or related diagnostics if present

Check for:

• Crawled but not indexed pages
• Excluded pages with meaningful volume
• Duplicate or canonical issues
• Submitted vs indexed sitemap gaps
• Redirect, soft-404, or noindex patterns

Take screenshots of important warnings, trend charts, or coverage buckets.

Phase 4: Opportunity Review

Turn the observed data into concrete opportunities:

1. CTR improvements:
   • Rewrite titles/meta descriptions
   • Improve intent match for pages with impressions but low clicks
2. Ranking improvements:
   • Strengthen pages sitting just outside top results
   • Add internal links to important pages
3. Indexing improvements:
   • Investigate pages excluded unexpectedly
   • Fix sitemap or canonical inconsistencies
4. Content expansion:
   • Expand pages capturing emerging queries
   • Consolidate overlapping pages if cannibalization is visible

Phase 5: Report

Produce a structured report:

## GSC Audit Report

**Property**: {property}
**Review type**: {audit type}
**Date range**: {range}
**Comparison**: {comparison or none}
**Timestamp**: {ISO 8601}

### Summary

- Short bullets covering overall performance and major concerns

### Findings

| Area | Status | Evidence | Recommended Action |
|------|--------|----------|--------------------|
| Performance | WARNING | CTR dropped on top pages | Rewrite titles/meta for affected pages |
| Indexing | FAIL | Crawled, not indexed increased | Review canonical/internal linking |

### Issues Found

#### Critical
- Description of blocking or high-risk issues

#### Warning
- Description of important but non-blocking issues

#### Opportunity
- Description of concrete growth opportunities

### Screenshots
- List screenshots taken and what each one shows

Rules

• Never change settings in Search Console unless the user explicitly asks
• Use only the data visible in Search Console during the audit
• Distinguish clearly between observed evidence and inferred causes
• Take screenshots of important charts, tables, and warnings
• Stop and report if access is blocked by authentication or permissions
• If Search Console is unavailable, report that and suggest the exact screens or exports the user should provide