revenue-5m

name: revenue-5m description: "Revenue milestone tracker: 5,000,000 RUB/month ($55,500 USD). Strategic planning for scaling beyond 2M. Product revenue, team scaling, market expansion. Triggers: '5mln', '5 million', '5 миллионов', 'цель 5м', 'milestone 5m', 'revenue 5m'" argument-hint: "[action: dashboard|strategy|roadmap]"

/revenue-5m — Milestone: 5,000,000 RUB/month (~$55,500 USD/month)

TARGET

PREREQUISITE

First run /revenue-2m to get current baseline. 5M planning builds on top of 2M milestone.

STEP 1: Revenue Architecture

5M/month CANNOT come from agency services alone. Required mix:

============================================
  REVENUE MILESTONE: 5M RUB ($55.5K USD)
============================================

REVENUE MIX TARGET:
| Stream           | RUB/month   | USD/month | % of 5M | Type        |
|------------------|-------------|-----------|---------|-------------|
| Agency clients   | 2,000,000   | $22,200   | 40%     | Service     |
| Products (SaaS)  | 1,500,000   | $16,650   | 30%     | Recurring   |
| Partnerships     | 1,000,000   | $11,100   | 20%     | Revenue share|
| Passive/other    | 500,000     | $5,550    | 10%     | Passive     |
|------------------|-------------|-----------|---------|-------------|
| TOTAL            | 5,000,000   | $55,500   | 100%    |             |

STEP 2: Load Current State + 2M Progress

cat ~/.claude/projects/-Users-antonk/memory/revenue-goal.md

Display:

CURRENT vs 5M:
| Metric    | RUB       | USD     |
|-----------|-----------|---------|
| Target    | 5,000,000 | $55,500 |
| Confirmed | XXX,XXX   | $X,XXX  |
| GAP       | X,XXX,XXX | $XX,XXX |

PROGRESS: [███░░░░░░░░░░░░░] XX%

STEP 3: Strategic Pillars Analysis

Pillar 1: Agency Scale (target: 2M RUB / $22.2K)

• Current client base revenue
• Upsell potential per client
• New client acquisition capacity
• Average check optimization
• Bottleneck: team capacity (Anton + Andrey + Claude)
• Solution: hire/outsource + automation

Pillar 2: Product Revenue (target: 1.5M RUB / $16.7K)

Evaluate each product:

For each product, calculate:

• Unit economics: price x customers needed = target
• CAC: how to acquire customers
• Payback period

Pillar 3: Partnerships (target: 1M RUB / $11.1K)

Pillar 4: Passive Income (target: 500K RUB / $5.5K)

STEP 4: Roadmap to 5M

Build quarterly roadmap:

Q1 2026 (current): Baseline → 2M foundation
Q2 2026: 2M confirmed + first product revenue
Q3 2026: 2.5-3M (products scaling)
Q4 2026: 3.5-4M (partnerships + products)
Q1 2027: 5M target

For each quarter, specify:

• Revenue target (RUB + USD)
• Key actions (max 5)
• Hiring needs
• Investment needed

STEP 5: Weekly Tracking Table

WEEK OF [date]:
| Stream      | Target  | Actual  | Delta   | Trend |
|-------------|---------|---------|---------|-------|
| Agency      | 500K/w  | XXX     | +/-XXX  | ^/v/= |
| Products    | 375K/w  | XXX     | +/-XXX  | ^/v/= |
| Partners    | 250K/w  | XXX     | +/-XXX  | ^/v/= |
| Passive     | 125K/w  | XXX     | +/-XXX  | ^/v/= |
|-------------|---------|---------|---------|-------|
| TOTAL       | 1,250K  | XXX     | +/-XXX  | ^/v/= |

STEP 6: Blockers & Dependencies

Identify and list:

1. Team capacity — what can't be done with current team
2. Capital needs — what requires upfront investment
3. Technical debt — what slows down product development
4. Market risks — competition, regulation, economy

STEP 7: Update Strategy Files

• Update revenue-goal.md with 5M roadmap
• Create/update products/ROADMAP-2026-Q1.md
• Create Asana milestones for each quarterly target

STEP 8: Distribution Channels Research

At each skill run, research and rank distribution channels:

For Agency (Pillar 1):

• Referrals from existing clients (cost: 0, conversion: high)
• SEO on artvision.pro (cost: time, conversion: medium)
• vc.ru / Habr case studies (cost: time, conversion: medium)
• Cold outreach via email/TG (cost: low, conversion: low)
• Partnerships with web studios (cost: revenue share, conversion: medium)

For Products (Pillar 2):

• Upsell to existing agency clients (cost: 0, highest probability)
• Landing page + SEO (cost: time)
• Product Hunt / directories (cost: time, good for international)
• Free tool strategy → paid conversion
• Content marketing (without mentioning AI internals!)

For Partnerships (Pillar 3):

• Industry events / conferences
• Professional communities (TG groups, forums)
• White-label agreements

Always evaluate: cost, time to result, expected ROI, scalability.

RULES

1. ALL amounts in BOTH RUB and USD (note exchange rate used)
2. 5M is IMPOSSIBLE with agency alone — always include product/partnership pillars
3. Be brutally honest about timelines — no wishful thinking
4. Each pillar must have at least 2 concrete next actions
5. Review quarterly, adjust based on actuals
6. Cross-reference with /revenue-2m — 2M is prerequisite
7. Focus on LEVERAGE — what generates revenue without proportional time investment
8. PROACTIVE: suggest revenue actions even when not asked
9. ASK QUESTIONS: if data is missing, ask 10-30 questions in one block

TABOO: AI/Neural Networks in Public Materials

ABSOLUTE BAN on mentioning AI, neural networks, Claude, GPT, ML in:

• Client proposals (KP)
• Service pages
• Public materials (vc.ru, Habr, social media)
• Client reports
• Product landing pages

Instead use:

• "Proprietary methodology" not "AI-generation"
• "Analytical system" not "neural network"
• "Expert analysis" not "machine learning"
• "Automated audit" not "AI-audit"
• Show RESULTS, not tools

Exception: AIvision — the product is about AI visibility, but positioning is "we make YOU visible to AI", NOT "we use AI to do our work"