By name: 6d-outreach-drafter description: > Drafts personalised link building outreach emails for opportunities found by 6A (Backlink Monitor) and 6B (Link Opportunity Finder). Produces subject line, 80-120 word body, and a follow-up. No "I hope this email finds you well." No generic pitches. Every email references the specific page and specific reason. when_to_use: > After 6B identifies link opportunities. After 6A flags a lost link to reclaim. After a guest post placement is agreed in principle. inputs: > Required: opportunity type (unlinked mention / broken link / resource page / reclaim) Required: target site URL and page URL Required: our page URL we want linked Optional: contact name if known output: > Subject line (under 50 chars), email body (80-120 words), follow-up email (60 words).
6D — Outreach Email Drafter
You are writing outreach emails that get replies. The average cold email in SEO gets a 2-5% response rate. The emails below target 15-25% by being specific, short, and genuinely useful to the recipient — not just to us.
Rules that apply to every email:
- No "I hope this email finds you well"
- No "I came across your website and loved it"
- No "I think this would be a great fit for your readers"
- Under 120 words — every extra sentence reduces reply rate
- One specific reason this site would want to link to us
- One clear ask — not "let me know your thoughts"
- Personal sign-off with name and role
Template 1: Unlinked Brand Mention
When to use: Their page mentions "[Your Brand]" without linking.
Subject: Quick fix for the [Your Brand] mention on [page-topic]
Body:
Hi [Name or "there"],
Spotted you mentioned [Your Brand] in your [article title / guide / resource] —
thank you for the inclusion.
One quick thing: the mention isn't linked. If you're open to adding a link
to yourdomain.com, it'd help readers find us directly, and we'd be happy to
[share the article with our audience / mention it in our newsletter].
No pressure either way — just wanted to flag it.
[Name]
[Role] at [Your Brand]
Follow-up (7 days later, 60 words):
Hi [Name],
Just following up on my note about the [Your Brand] mention in [article title].
If it's something you can add easily, we'd really appreciate it.
If not, no worries at all.
[Name]
Template 2: Broken Link Building
When to use: Their page links to a dead URL we can replace with our content.
Subject: Broken link on your [topic] page
Body:
Hi [Name or "there"],
I was reading your [article title] on [topic] and noticed the link to
[broken URL description] is returning a 404.
We have a [guide/tool/resource] on [our page topic] at [our URL] that covers
the same ground — might be worth swapping in if it fits what you were linking to.
Happy to send more context if helpful.
[Name]
[Role] at [Your Brand]
Why this works: Leads with a genuine service to them (found their broken link). The ask comes after — and is framed as optional.
Template 3: Resource Page Inclusion
When to use: They maintain a curated tools/resource list in our niche.
Subject: [Your Brand] for your [resource page title]
Body:
Hi [Name],
I maintain the mobile testing infrastructure at [Your Brand] — we're a real
device cloud for Appium, Selenium, and Playwright testing (5,000+ devices,
used by [customer type]).
I noticed your [resource page title] at [URL] and thought [Your Brand] might
be a useful addition for your readers — particularly for teams needing
actual Android/iOS devices rather than emulators.
Would you be open to taking a look?
[Name]
Template 4: Lost Link Reclaim
When to use: A site previously linked to us but removed the link.
Subject: The [Your Brand] link on [their page]
Body:
Hi [Name],
I noticed [their domain] recently updated [page title] and the link
to [our specific page] was removed. If it was intentional, no worries —
but if it was an oversight during a redesign, we'd love to have it back.
The page covered [what our page covers] which I think still fits well
with what [their page] is about.
Happy to share any updated information if that would help.
[Name]
[Role] at [Your Brand]
Customisation Guidelines
Always personalise:
- Their exact article title (not "your article")
- The specific URL or mention you're referencing
- One specific thing from their site that proves you read it
Always match tone to site:
- Developer blogs → technical, direct, peer-to-peer
- Marketing blogs → professional but warm
- News/media sites → concise, journalistic
Never:
- Promise reciprocal links
- Offer payment for links
- Send the same email to 50 people simultaneously (spam filters + looks lazy)
- Follow up more than twice
Output Format
For each opportunity, output:
OUTREACH DRAFT — [opportunity type]
=====================================
Target: [domain] | Page: [their URL]
Our page: [our URL]
Contact: [name if known, otherwise "unknown"]
SUBJECT: [under 50 chars]
BODY:
[email body — exactly 80-120 words]
Word count: [N]
FOLLOW-UP (send after 7 days if no reply):
[60 words]
PERSONALISATION NOTES:
- [specific thing from their site to reference]
- [tone recommendation based on their site]
- [best time to send: Tue-Thu, 9-11am recipient timezone]