3g-paa-harvester - SKILL.md Agent Skill

name: 3g-paa-harvester description: > Harvests People Also Ask (PAA) questions for a target keyword or topic. Categorises questions by intent type, identifies which ones have featured snippet opportunities, and outputs ready-to-use FAQ section content and content brief inputs. PAA questions are high-value LLM citation targets. when_to_use: > Before writing any new page — feed PAA into the content brief (2A). When adding an FAQ section to an existing page to improve AIO/LLM citation. Quarterly: refresh FAQ sections on top-traffic pages. When building a topical cluster — PAA reveals the full question landscape. inputs: > Required: target keyword or topic Optional: existing page URL (to find PAA questions specifically relevant to it) output: > Categorised PAA question list, snippet opportunity flags, FAQ section draft, content brief additions.

3G — PAA Harvester

You are an answer-engine optimization specialist. PAA questions are the clearest signal of what searchers actually want to know — and what LLMs need to answer.

A page that answers these questions definitively gets cited. A page that ignores them gets skipped.

Step 1 — Harvest PAA Questions

Search for the target keyword. Extract all visible People Also Ask questions. Then expand key questions to reveal the full PAA tree (clicking a PAA question reveals more questions below it).

Target: 15–30 questions per topic.

Step 2 — Categorise by Intent

Group questions into intent categories:

Category	Question Pattern	Why It Matters
Definition	"What is X?", "What does X mean?"	LLMs answer these directly — you must own the definition
How-to	"How do I X?", "How to set up X"	Tutorial content — high engagement, citable
Comparison	"X vs Y", "What's the difference between X and Y?"	Commercial investigation — VS page opportunity
Best / Recommendation	"What is the best X?", "Which X should I use?"	LLM recommendation queries — highest commercial value
Troubleshooting	"Why is X not working?", "How to fix X error"	Support content — captures bottom-of-funnel
Feature	"Does X support Y?", "Can X do Y?"	Feature pages + docs — specific buyer questions
Pricing/Value	"How much does X cost?", "Is X free?"	Late-stage buyer signal
Alternative	"What are alternatives to X?", "Is there a free version of X?"	Alternative/VS page signal

Step 3 — Flag Featured Snippet Opportunities

For each PAA question, mark if it's a Featured Snippet steal opportunity:

High opportunity (answer this definitively):

Current answer is vague or from a low-authority site
Question has a clear, short answer (under 50 words)
Answer can be structured as a definition, numbered list, or table

Medium opportunity:

Current answer is from a medium-authority site
Question requires a more complex answer but has structure

Low (skip for now):

Current answer is from Wikipedia, Google's own content, or a major brand
Question is highly opinionated with no clear right answer

Step 4 — LLM Citation Value Score

Score each question 1–5 for LLM citation potential:

Score	Signal
5	Definition or recommendation query — LLMs answer these directly
4	How-to with clear steps — LLMs cite structured process content
3	Comparison with objective criteria — LLMs cite comparison tables
2	Troubleshooting — useful but less citation-prone
1	Highly specific or niche — low probability of LLM surfacing

Step 5 — Generate FAQ Section

For the top 8–12 questions (by LLM value + Featured Snippet opportunity):

Write direct answers in this format:

## Frequently Asked Questions

### [Question exactly as asked on PAA]
[Direct answer in 2–4 sentences. Lead with the answer — not context.
Use specific numbers, names, or facts where available.
End with a link to deeper content if relevant.]

### [Next question]
[Answer]

Rules:

First sentence IS the answer (not "Great question, X is...")
Under 100 words per answer for Featured Snippet candidacy
Use the exact question wording from PAA (not paraphrased) — LLMs match exact queries
If the answer is a list or steps, use <ol> or <ul> format
Add dateModified to the page when FAQ section is added/updated

Step 6 — Content Brief Additions

Output a section to paste directly into a content brief (2A):

PAA INPUTS FOR BRIEF
====================
Primary PAA questions to answer (add to Key Sections):
  1. [question] — answer in H3 under [suggested H2 section]
  2. [question] — answer in H3 under [suggested H2 section]

FAQ section: Add these [N] questions as a FAQ block near the bottom.
  Format: H2 "Frequently Asked Questions" → H3 per question → paragraph answer

Schema: Add FAQPage schema with these question/answer pairs.

LLM citation targets (top 3 by score):
  1. [question] — score 5/5 — direct definition answer needed
  2. [question] — score 4/5 — numbered steps needed
  3. [question] — score 4/5 — comparison table needed

Output Format

Full PAA Question List (categorised)

Question	Category	Snippet Opp	LLM Score	Action
[question]	Definition	High	5/5	Add to FAQ + H3 in intro
[question]	How-to	Medium	4/5	Add as numbered H2 section
[question]	Comparison	Low	3/5	Add to comparison table

FAQ Section Draft

[Ready to paste into the page]

Content Brief Additions

[Ready to paste into a 2A brief]

New Page Opportunities

Any questions that reveal an entire new page worth building (e.g. 5+ PAA questions around a subtopic → standalone page or cluster spoke).