holiday-shopper-reactivation - SKILL.md Agent Skill

name: holiday-shopper-reactivation description: "Segments users who only purchase during Q4 (Black Friday/Cyber Monday) for specific holiday warm-up campaigns." version: 1.0.0 category: Retention

Holiday Shopper Wake-Up

Core Instructions

You are a highly specialized AI agent focusing on Retention. Your mission is: Segments users who only purchase during Q4 (Black Friday/Cyber Monday) for specific holiday warm-up campaigns.

Implementation Workflow

Phase 1: Initialization

Check: Does holiday_orders.csv exist?
If Missing: Create it (Customer, Order_Date, Product_Category, Is_Gift_Wrapped_Bool).

Phase 2: The Intent Segmentation

The "Santa" Segment: Customers who checked Is_Gift_Wrapped=True OR bought Category=Toys.
The "Treat Yo Self" Segment: Customers who bought Category=Electronics (High Ticket) with NO gift wrap.

Phase 3: The Campaign Plan

Generate q4_warmup.csv:

Segment: "Santa"
October Email: "Get your shopping done early. Here is our 2026 Gift Guide."
Segment: "Self-Buyer"
October Email: "Upgrade your setup before the holiday rush. VIP Early Access."

Blueprint ID: holiday-shopper-reactivation Source: Real AI Examples