By name: vurt-billboard-miami description: Clear Channel Miami billboard for VURT during ABFF 2026 (May 26-31). 840×400 static PNG. Two campaigns - C1 pre-event 5/26-5/29 promotes invite-only Opening Night rooftop at Gates Hotel, C2 post-event 5/30-5/31 promotes VURT brand awareness. Research-backed creative direction, sub-skill of vurt-abff-truck. type: brand metadata: author: dioni.zo.computer compatibility: Created for Zo Computer
VURT × ABFF Billboard (Clear Channel Miami)
Spec
- Vendor: Clear Channel Outdoor Miami-Ft Lauderdale (exclusive surface-street DOOH operator)
- Format: 840×400 static PNG, 8s slot in 60s loop, ~10,800 plays/day
- Likely placement: Standard digital bulletin (12×25 to 14×48 ft highway-facing) OR pedestrian LED poster (6×12 ft Lincoln/Wynwood/Brickell)
- Design assumption: driver-first unless vendor confirms pedestrian. Bonus dwell = bonus, not the plan.
- Motion: none. Static PNG only. No QR on highway-facing placements.
Two campaigns
| Window | Campaign | Audience | Goal |
|---|---|---|---|
| 5/26 – 5/29 | C1 — Opening Night FOMO | ABFF industry attendees | Drive RSVPs to invite-only rooftop at Gates Hotel via myvurt.com/abff |
| 5/30 – 5/31 | C2 — Always-On VURT | Festival lingerers + general Miami | Brand recognition + drive to myvurt.com |
Brand guardrails
- Black field (#0B0B0B). Soft white #EBEBEB (not #FFFFFF — pure white blooms on LED daylight).
- Inter Bold for hero, Inter Display + IBM Plex Mono for support.
- Tagline: "Built for the Culture." — "the Culture" = many cultures and communities, not one. NOT ethnic-coded. Source: VURT brand guide via
file 'Documents/VURT-master.md'. - VURT is NOT an ABFF sponsor. Never reference ABFF on creative. Date-only context.
- Eric Tomosunas / Swirl Films clearance is in place — talent likeness from VURT licensed catalog (Rotimi, Vivica A. Fox, etc.) is greenlit (per memory).
- TikTok handle is @myvurt (not watchvurticals).
Active concepts
- C1-E — "By Invitation" (Opening Night) →
storyboards/c1-e-by-invitation.md - C2-G — "Single Hero" (Always-On) →
storyboards/c2-g-single-hero.md
Archived concepts (research-rejected)
- C1-A through C1-D — type-only / 4-names-alone — fail FOMO mechanism, vampire effect
- C2-A through C2-F — phone-frame device + culture-tag triptych — wastes 60% of horizontal canvas, content-grid noise at 840×400 per Tubi/Netflix pattern
- All in
Documents/VURT-Billboard-Miami/(legacy mockups).
Research base
references/research-summary.md— synthesis of 5 parallel research streamsreferences/dooh-specs.md— Clear Channel 840×400 design rulesreferences/fomo-mechanics.md— billboard FOMO research and what does NOT workreferences/abff-2026-intel.md— ABFF 2026 sponsor stack, BLKTOPIA/9:16 threatsreferences/competitor-positioning.md— BET+, Allblk, Tubi, Reelshort, DramaBox positioning patternsreferences/culture-tags.md— VURT library mapping → ROMANCE WORLD · FAITH HOUSE · FAMILY TABLE rationale
Open vendor questions (block tightening, not concepting)
- Board location — driver-facing highway or pedestrian Lincoln/Wynwood/Brickell? (Decides whether to allow QR.)
- Slot length confirmed 8s? Loop 60s?
- Daytime brightness (nits) and ambient profile of the specific board.
- Submission format — PNG required, color profile sRGB IEC61966-2.1.
Workflow
- Read research summary + DOOH specs before any creative iteration.
- Render concept-grade mockups only — Dioni's gfx guy executes pixel-final.
- Save mockups to
Documents/VURT-Billboard-Miami/. - Update concept storyboards in
storyboards/. Archive prior versions, never overwrite. - After Ted/vendor confirms location + slot, tighten C1-E and C2-G to spec.