niopd-st-value-proposition

name: niopd-st-value-proposition description: Applies Value Proposition Canvas to design compelling value propositions. Use for product positioning, customer alignment, or go-to-market strategy.

Value Proposition Canvas Skill

This skill applies the Value Proposition Canvas to design and refine compelling value propositions that resonate with target customers.

Theoretical Foundation

Origin

The Value Proposition Canvas was developed by Alexander Osterwalder as a companion to the Business Model Canvas, detailed in "Value Proposition Design" (2014).

Canvas Structure

Customer Profile:

• Jobs: What customers are trying to get done
• Pains: Negative emotions, risks, obstacles
• Gains: Positive outcomes customers desire

Value Map:

• Products/Services: What we offer
• Pain Relievers: How we address pains
• Gain Creators: How we deliver gains

Fit Types

1. Problem-Solution Fit: Value map addresses customer profile
2. Product-Market Fit: Evidence that customers want it
3. Business Model Fit: Profitable and scalable

When to Use

• Product positioning
• Go-to-market strategy
• Customer segment focus
• Competitive differentiation
• Messaging development

Instructions

Step 1: Create Customer Profile

Jobs:

• Functional jobs (tasks to complete)
• Social jobs (how they want to be perceived)
• Emotional jobs (how they want to feel)

Pains:

• Undesired outcomes
• Obstacles
• Risks

Gains:

• Required outcomes
• Expected outcomes
• Desired outcomes
• Unexpected outcomes

Step 2: Create Value Map

Products/Services:

• Core offerings
• Supporting services
• Enablers

Pain Relievers:

• How we eliminate/reduce pains

Gain Creators:

• How we produce expected/desired gains

Step 3: Achieve Fit

Check alignment:

• Do pain relievers address real pains?
• Do gain creators produce valued gains?
• Are products/services relevant to jobs?

Step 4: Generate Document

File path: 02-reports/[YYYYMMDD]-value-proposition-v0.md

Output Specifications

• File Naming: [YYYYMMDD]-value-proposition-v0.md
• Location: 02-reports/
• Template: references/value-proposition-template.md

Related Skills

• niopd-st-canvas: Business model context
• niopd-ur-jtbd: Customer jobs
• niopd-ur-personas: Customer profiles
• niopd-mr-positioning: Market positioning