name: niopd-st-porters-five-forces description: Applies Porter's Five Forces framework to analyze industry competitive dynamics and profitability potential. Use for market entry decisions, competitive strategy, or investment analysis.
Porter's Five Forces Analysis Skill
This skill applies Porter's Five Forces framework to systematically analyze industry structure and competitive dynamics.
Theoretical Foundation
Origin
Porter's Five Forces was developed by Michael Porter (Harvard Business School) in "Competitive Strategy" (1979). It remains the foundational framework for industry analysis.
The Five Forces
flowchart TD
NE[New Entrants] -->|Threat| IR[Industry Rivalry]
S[Suppliers] -->|Power| IR
B[Buyers] -->|Power| IR
SU[Substitutes] -->|Threat| IR
| Force | Description | Key Factors |
|---|---|---|
| Rivalry | Competition intensity | Number, diversity, growth rate |
| Buyer Power | Customer bargaining | Concentration, switching costs |
| Supplier Power | Supplier bargaining | Concentration, differentiation |
| New Entrants | Entry threat | Barriers, capital needs, regulation |
| Substitutes | Alternative threat | Price/performance, switching ease |
Industry Attractiveness
- High barriers, weak forces = Attractive (high profits)
- Low barriers, strong forces = Unattractive (low profits)
When to Use
- Market entry decisions
- Competitive strategy development
- Investment analysis
- Industry understanding
- Strategic positioning
Instructions
Step 1: Define Industry Boundaries
- What industry are we analyzing?
- What are the industry boundaries?
- What's the geographic scope?
Step 2: Analyze Each Force
For each of the five forces:
Rate: High / Medium / Low Key Factors: [Specific drivers] Evidence: [Data supporting rating] Implications: [Strategic meaning]
Step 3: Assess Industry Rivalry
- Number and diversity of competitors
- Industry growth rate
- Exit barriers
- Product differentiation
- Switching costs
Step 4: Assess Buyer Power
- Buyer concentration
- Volume per buyer
- Switching costs
- Price sensitivity
- Backward integration threat
Step 5: Assess Supplier Power
- Supplier concentration
- Input differentiation
- Switching costs
- Forward integration threat
- Importance of volume
Step 6: Assess New Entrant Threat
- Capital requirements
- Economies of scale
- Brand loyalty
- Government regulation
- Access to distribution
Step 7: Assess Substitute Threat
- Substitute availability
- Relative price/performance
- Switching costs
- Buyer propensity to switch
Step 8: Generate Report
File path: 02-reports/[YYYYMMDD]-five-forces-v0.md
Summary Table:
| Force | Rating | Key Factors | Strategic Implication |
|---|---|---|---|
| Rivalry | H/M/L | [Factors] | [Implication] |
Output Specifications
- File Naming:
[YYYYMMDD]-five-forces-v0.md - Location:
02-reports/ - Template:
references/porters-five-forces-template.md
Related Skills
niopd-st-swot: Strategic assessmentniopd-mr-competitor: Competitor analysisniopd-bs-market-opportunity: Market sizingniopd-dt-scenarios: Future scenarios