By name: niopd-mr-segmentation description: Analyzes and defines market segments for targeting. Use for go-to-market strategy, product focus, or marketing planning.
Market Segmentation Skill
This skill identifies and prioritizes market segments for targeting.
Theoretical Foundation
Segmentation Criteria
| Type | Examples |
|---|---|
| Demographic | Age, income, role, company size |
| Geographic | Region, urban/rural, climate |
| Psychographic | Values, lifestyle, priorities |
| Behavioral | Usage, loyalty, benefits sought |
Segment Evaluation
- Size: Is it large enough?
- Growth: Is it growing?
- Accessibility: Can we reach them?
- Compatibility: Does it fit our capabilities?
Instructions
Step 1: Identify Segmentation Basis
What dimensions matter for this market?
Step 2: Define Segments
| Segment | Description | Size | Growth |
|---|---|---|---|
| [Segment A] | [Description] | [$XX] | [X%] |
Step 3: Profile Each Segment
- Demographics
- Needs and pains
- Buying behavior
- Current solutions
Step 4: Prioritize Segments
| Segment | Size | Fit | Priority |
|---|---|---|---|
| [Segment] | H/M/L | H/M/L | 1/2/3 |
Step 5: Generate Report
File path: 02-reports/[YYYYMMDD]-segmentation-v0.md
Output Specifications
- File Naming:
[YYYYMMDD]-segmentation-v0.md - Location:
02-reports/ - Template:
references/segmentation-template.md