By name: niopd-mr-positioning description: Analyzes and defines market positioning strategy. Use for brand positioning, competitive differentiation, or messaging development.
Market Positioning Skill
This skill develops clear market positioning through systematic competitive analysis.
Theoretical Foundation
Positioning Statement Template
For [target customer] who [need], [product] is a [category] that [benefit]. Unlike [competitor], we [differentiator].
Positioning Dimensions
- Price vs. Quality
- Features vs. Simplicity
- Broad vs. Niche
- Innovation vs. Reliability
Instructions
Step 1: Analyze Current Position
- How are we perceived today?
- What do customers say about us?
Step 2: Map Competitive Positions
Create positioning map on key dimensions
Step 3: Identify White Space
- Where is there opportunity?
- What positions are overcrowded?
Step 4: Define Target Position
- Where should we be?
- How is it differentiated?
Step 5: Create Positioning Statement
Apply template with specific details
Step 6: Generate Report
File path: 02-reports/[YYYYMMDD]-positioning-v0.md
Output Specifications
- File Naming:
[YYYYMMDD]-positioning-v0.md - Location:
02-reports/ - Template:
references/positioning-template.md